Anders Hedlund takes the floor – “Trust me, there is a lot going on at Fumex!”

A half year has passed since you last heard from our CEO Anders Hedlund. Right now, he is on his way back home from Germany, where he has visited our subsidiary in Frankfurt. In this short interview he is looking back at the first six months of the year, and what can be expected as Fumex keeps moving forward.

How has 2021 treated Fumex so far?

Well, almost everything has been about the ongoing pandemic. At the Skellefteå office, many of our employees have had to work from home. I miss meeting all of my colleagues, but it is an absolute necessity that we all take our responsibility during these times. But we have, after all, had a good six month run. Sales look good and we are moving towards one of our best years ever in terms of results!

What has been the biggest challenge so far?

Trade fairs have long been a natural meeting place for Fumex and our customers. But since they have been canceled, we have had to adapt. That is why we have invested more in our digital marketing, social media presence, website and digital customer meetings. It has been a challenge for us, but I think it has been just as important to learn!

What can you tell us about the product development process?

I do not want to reveal too much yet, but we have a number of new products just waiting to be released. I believe that the world will open up sooner than later, hopefully this autumn, and that we can begin to visit our suppliers once again. Trust me, there is a lot going on at Fumex!

And the final question, what project are you most excited about?

It is without a doubt our digital marketing! I am a firm believer that it is, in many ways, the marketplace of the future. Therefore, we will continue to make an even better website experience and strengthen our social media presence. With that being said, I am also looking forward to getting out and meeting all of our customers and partners!